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2022

Sex Appeal

"Intimacy is just another data point."

Sex Appeal (2022) poster
  • 90 minutes
  • Directed by Talia Osteen
  • Mika Abdalla, Jake Short, Paris Jackson

⏱ 5-minute read

If you’ve ever looked at the messy, sweaty, profoundly uncoordinated act of human intimacy and thought, "This really needs a Venn diagram and a rigorous peer-review process," then Avery Hansen-White is your spirit animal. In Sex Appeal, Avery treats her upcoming "first time" with her long-distance boyfriend not as a rite of passage, but as a technical certification. She doesn’t want fireworks; she wants a high-functioning algorithm. It’s a premise that feels uniquely calibrated for our current era of optimization culture, where even our dopamine hits are tracked by wearable tech and we’re all one Google Calendar invite away from a nervous breakdown.

Scene from "Sex Appeal" (2022)

The Spreadsheet of Desire

I watched this while trying to peel a very stubborn price sticker off a new notebook, and the lingering, sticky frustration of that task felt like a perfect physical manifestation of Avery’s high-frequency anxiety. As played by Mika Abdalla, Avery is a whirlwind of neuroses wrapped in a blazer. She’s a STEM prodigy who realizes she has a blind spot: she’s never actually "done it." To prepare for her boyfriend’s visit, she enlists her childhood best friend, Larson (Jake Short), to act as a "test subject" for various carnal experiments.

This is where the film finds its rhythm. The chemistry between Abdalla and Short is the engine that keeps this thing from stalling out. Larson is the quintessential "chill guy" foil to Avery’s "spreadsheet with a heartbeat" energy. Their banter has that rapid-fire, slightly self-aware cadence that has become the hallmark of the modern teen comedy. It’s less American Pie and more Booksmart’s younger, slightly more literal-minded cousin. Director Talia Osteen (making her feature debut here) uses visual cues—like Avery’s mental HUD (Heads-Up Display) popping up with percentages and data points—to show us just how much she’s overthinking the mechanics of a kiss. It’s a clever way to visualize the "Gen Z brain" that’s constantly multitasking between reality and the digital projection of self.

The Syracuse High School Factory

There is a specific "look" to Sex Appeal that regular Hulu subscribers will recognize instantly. It was produced by American High, the production company that literally bought an abandoned high school in Syracuse, New York, and turned it into a full-time movie studio. They’ve basically created a "Teen Movie Factory," churning out titles like Big Time Adolescence and Plan B. Because of this, the school settings in Sex Appeal feel lived-in and authentic, rather than the glossy, oversized sets we used to see in 90s backlot productions.

This "streaming era" approach to filmmaking allows for a certain level of creative freedom that traditional studios might shy away from. For instance, the casting of Avery’s mothers—played by the brilliant Fortune Feimster and Rebecca Henderson—is handled with a refreshing lack of fanfare. They aren’t "the gay parents" for the sake of a plot point; they’re just Avery’s hilarious, slightly exhausted parents who are busy dealing with their own chaotic brood of children. Feimster, in particular, steals every scene she’s in with a deadpan delivery that suggests she’s just happy to be out of the house.

Scene from "Sex Appeal" (2022)

Ad-Libs and App Ideas

One of the joys of contemporary comedy is seeing where the script ends and the actor’s personality begins. Jake Short reportedly brought a lot of his own relaxed energy to Larson, which was necessary to balance out Avery’s "human equivalent of a 404 error" moments. The film also features a fun, albeit brief, appearance by Paris Jackson as a popular girl who provides a different perspective on the social hierarchy, and Mason Versaw as the long-distance boyfriend who is essentially a sentient Instagram filter.

If you’re looking for "Stuff You Didn't Notice," keep an eye on the background of Avery’s room. It’s a masterclass in production design that tells you everything about her before she speaks—hyper-organized, color-coded, and devoid of the usual teenage clutter. Also, the App that Avery is developing for a competition (the "Sex Appeal" of the title) feels dangerously close to something that would actually get $2 million in seed funding in Silicon Valley tomorrow.

The film does occasionally trip over its own "modernity." There are moments where the social media references feel a little too "written by an adult trying to sound 17," and the third-act conflict relies on a misunderstanding that could have been solved with a ten-second text message. But in the streaming landscape, where "content" often feels like it was generated by a board of directors, Sex Appeal has a surprising amount of heart. It acknowledges that while you can research the mechanics of intimacy until you’re blue in the face, you can’t lab-test your way into a genuine connection.

6.5 /10

Worth Seeing

Sex Appeal is a charming, if slightly formulaic, entry into the modern teen canon that succeeds largely on the backs of its charismatic leads. It’s the perfect "Friday night on the couch" movie—it won't redefine the genre, but it’s a lot smarter than it needs to be. It understands that our digital lives are often just a shield against the terrifying messiness of being a real person. If you can handle a little cringe comedy and a lot of talk about "optimum friction," this one is worth a stream.

Scene from "Sex Appeal" (2022)

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