The Royal Treatment
"Haircuts, tiaras, and the charm of a fictional ZIP code."

If you’ve spent any time scrolling through Netflix on a Tuesday night, you’ve encountered the phenomenon of the "Fictional Kingdom Rom-Com." These films exist in a parallel dimension where every small European-adjacent nation is roughly the size of a golf course, the architecture is exclusively "Chateau-Chic," and the local economy is based entirely on festive galas. The Royal Treatment is the 2022 entry into this specific streaming canon, and while it doesn’t reinvent the wheel, it polishes the spokes until they’re shiny enough to distract you from the fact that the wheel is actually made of cardboard.
I watched this on a rainy Sunday afternoon while trying to figure out why my succulent was dying, and honestly, the low-stakes brightness of it all was exactly the digital hug I needed. It’s a film designed for the "second screen" era—perfectly pleasant to look at while you’re doing something else, yet charming enough to make you put your phone down when the leads finally start staring into each other's eyes.
The Algorithm’s Crowning Achievement
The story follows Isabella—"Izzy" to her friends—played with a relentless, caffeinated energy by Laura Marano (Austin & Ally). Izzy runs a salon in the Bronx (though it looks suspiciously like a very clean New Zealand film set) and possesses that specific movie-trope trait of being "refreshingly honest" to a fault. Across the Atlantic, or perhaps just a very long flight away, is Prince Thomas (Mena Massoud), the heir to the throne of Lavania. Thomas is engaged to a woman he doesn’t love to please his parents, because apparently, the 14th century is still thriving in the world of streaming originals.
When a scheduling mix-up leads to Izzy being hired to cut the Prince’s hair, we get the inevitable collision of "New York Sass" and "Royal Rigidity." Laura Marano treats the role like she’s auditioning for a Broadway revival of The Nanny, leaning into an accent that is a chaotic, high-decibel tribute to every diner waitress in cinematic history. It’s over-the-top, but Marano is so genuinely likable that you find yourself rooting for her even when she’s lecturing a world leader about social justice in the middle of a trim.
Mena Massoud, who proved his leading-man credentials in Disney’s live-action Aladdin, has the unenviable task of playing "The Straight Man." He does it with a soulful, slightly tired grace that makes you wish the script gave him a bit more to do than just look handsome and suppressed. Their chemistry is the engine here; without it, the film would float away into the ether of forgotten content.
A New Zealand Version of NYC
One of the more amusing aspects of contemporary streaming cinema is the "location shell game." Because this was filmed in New Zealand during a time of global travel restrictions, the Bronx scenes feel like they were constructed entirely from a mood board titled "Urban Vibes for Beginners." It’s a sanitized, colorful version of New York where everyone is friendly and the lighting is permanently set to Golden Hour.
Director Rick Jacobson, who has a background in much grittier fare like Spartacus and Ash vs Evil Dead, brings a surprisingly steady hand to the fluff. He knows exactly what this audience wants: vibrant costumes (courtesy of some very busy stylists), sweeping shots of a castle that looks suspiciously like a high-end resort, and a supporting cast that leans heavily into the "wacky best friend" archetype. Chelsie Preston Crayford and Grace Bentley-Tsibuah as Izzy’s fellow stylists provide the necessary comedic padding, even if their subplots feel like they belong in a 90s sitcom pilot.
What’s interesting about The Royal Treatment in the context of 2020s cinema is how it attempts to modernize the "Prince and the Pauper" trope. There’s a heavy emphasis on the "Uber-Glean," a marginalized neighborhood in Lavania that the royals have ignored. Izzy’s mission isn't just to find love; it's to force the monarchy to invest in local infrastructure. It’s "Representation and Social Awareness" lite—it doesn’t go deep, but it acknowledges that in today's cultural climate, even a fairy tale needs a bit of civic duty to feel palatable.
The Comfort of the Known
Is it predictable? Of course. You can set your watch by the plot beats: the "Meet-Cute," the "Breaking of Royal Protocol," the "Misunderstanding," and the "Grand Gesture." But criticizing The Royal Treatment for being formulaic is like criticizing a grilled cheese sandwich for being bread and cheese. The formula is the point.
In an era of franchise fatigue and heavy-handed multiverses, there is something weirdly radical about a movie that just wants to be a 96-minute romance. It’s a "comfort watch" in the truest sense—a film that requires zero emotional labor from the viewer. It exists because the Netflix algorithm knows that on a Tuesday night, sometimes we don't want a "masterpiece"; we just want to see a handsome prince learn how to eat a slice of Bronx pizza for the first time.
The film's legacy won't be found in textbooks or award ceremonies, but in the "Recently Watched" bars of millions of users who just wanted a break from reality. It’s a colorful, sugary distraction that knows exactly what it is, and there’s a certain dignity in that kind of self-awareness.
Ultimately, The Royal Treatment is exactly what it says on the tin. It’s a bright, breezy, and entirely harmless romance that benefits immensely from the charisma of its leads. It doesn't push the genre forward, but it keeps the seat warm for the next royal hopeful to stumble into a hair salon. If you’re looking for a low-stakes escape that feels like a warm cup of cocoa with a bit too much sugar, Izzy and Thomas are ready to serve.
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